Maybe you have heard about that: If you rank on Google’s first site, you have a powerful competitive advantage – specially in our digital world of today.
Merely and simply – what does that mean? Which are the right search terms, the right keywords that actually yield new business?
Today many companies invest a four-figure amount every month for Google AdWords, that sums up to a yearly investment of 10’000 – 20’000 $ easily.
Unfortunately quite often this investment does not pay off. The first reason behind this failure are wrongly chosen keywords. This is the moment when tools like KW-Finder enter the scene.
It’s horribly pricey to choose the wrong keywords
A clear and significant analysis should always be the point you start from. It doesn’t matter if you are aiming for Search Engine Optimization (SEO) in order to improve the ranking of your site or if you like to invest in pay per click advertising (PPC) using Google AdWords.
Indeed Google has their own keyword tool for keyword research, but meanwhile Google doesn’t offer detailed data for free anymore.
Furthermore Google does not deliver all the data needed to establish a profitable SEO or AdWords strategy. Googles tools are not bad – but the are also made to rise Google’s profit.
A tool like KW-Finder is provided by an independent company – thats why they offer a more neutral view on the whole situation, and that’s why we use it.
To have the right SEO-keywords can easily bring a value in the five figure range
Search engine Optimization (SEO) has always a midterm to longterm perspective. If you launch a new website and like to get some results within of zwo weeks then you should go for Facebook Advertising or Google AdWords. In this case, SEO wont be beneficial for you – it needs more time to be established.
Doing SEO with the right keywords has the huge benefit of a long lasting impact. Facebook Ads and Google AdWords and other PPC-Advertisements instantly lose their kick as soon as you stop paying.
With SEO on the contrary once you have fought your way to page one on the Google result page (SERP) – you won’t loose this achievement so quickly – and you don’t need to pay them for that.
These rankings have a high monetary value. We see this in many cases: To gain the same impact using Google AdWords the website owner would have to spend thousands of dollars per year easily. Seen from this angle SEO is one of the best tactics in Digital Marketing on the mid to long term side.
How to avoid these typical beginner’s mistakes
Mistake #1: Searching for your own brand’s name – Many entrepreneurs I know think, that their ranking on Google is fine if they see their brand’s name on the first place. Of course, this is flattering to your – but it will bring no new business, no dinero. Please be aware: Most of your prospects search for a product or a service – but not for a brand name, unless you are a huge, big brand like Apple.
Mistake #2: Focussing on short, one-word-terms – Common search terms consisting of one word only look attractive because their search volume is pretty high. Would be nice to rank on position #1 for such a term, right? The problem is: Those who search for the term ARCHITECT maybe don’t want to build a house, maybe this young guy wants to become an architect – we simply have no clue. Please be aware: The keyword pros seek out for those search terms that uncover the search intent as clearly as possible – and in a very specific manner. Exemple: Treehouse Architect Spokane WA
Mistake #3: No geographical restriciton – as the internet develops quickly local SEO becomes more and more important. That’s why here specificity applies as well. In this case this means: Increase geographic specificity. Please be aware to include cities and villages from your hinterland in your keyword strategy.
Check it out right now – completely free
To figure out how it works, just test it yourself. Enter the search term you would like to research in the form. You will instantly get detailed insights – completely free of costs.
Why Long-Tail-Keywords are so important for your business’ sucess – and what is the role of keywords analyisis
Concerning the principle of long-tail keywords analysis, how is it done? Let’s look at an example. We will now compare keywords on the horizontal axis, varying in length, but always beginning the same way.
Example:
- BMW
- BMW 3 series
- BMW 3 series convertible
- BMW 3 series convertible used
- BMW 3 series convertible used price
- BMW 3 series convertible used price Switzerland
If we measure the search frequencies for these search terms (Note: “BMW 3 Series Convertible used price Switzerland” is considered a search term), then we quickly realize that the search frequency decreases rapidly. I have the search frequency (number of requests per month in the Switzerland) queried, and these are the numbers:
- BMW (49’500)
- BMW 3 series (880)
- BMW 3 series convertible (70)
- BMW 3 series convertible used (10)
- BMW 3 series convertible used price (10)
- BMW 3 series convertible used price Switzerland (2)
Long-Tail-Keywords are highly relevant – and this is good
Now, we could derive many more keywords from the keyword BMW, all long-tail keywords, and many of these keywords also have a deep to very deep search frequency. At first glance, these are uninteresting. Don’t we eventually want to get as many visitors to our site as possible?
However, we can now observe three interesting phenomena with decreasing search frequency:
- The more in the direction of long-tail a term goes, the clearer we can understand the intention of the seeker’s search, and the clearer what he’s doing becomes, or in other words, the higher the relevance is.
- The competition decreases significantly with decreasing frequency of search, so it’s simple to quickly gain a good position for a search term on Google.
- As well, advertising costs usually decrease, if we wish to use Google AdWords with this idea.
Conclusion: A modern keyword tool dramatically helps to develop the Long Tail – and make it usable for you.
Cheat Sheet – Ask yourself these questions in order to find profit bringing keywords
- How do prospects search for products and services like you offer on the market?
- What exact wording do they use, which are their search terms?
- Watch out for transaction focussed keywords – these are those keywords that show the willingness for a purchase, like “sunglasses on sale”.
- Avoid typical information focussed keywords. Don’t worry about them, even if they are enticing due to their high search volume, exemple: “sunglasses”.
- SEO-Difficulty: Focus on those keywords with a low keyword difficulty. Your chances are better to enter Googles first page by using low-diffuculty-keywords. If you use AdWords you will get a cheaper price for those keywords.
- By the way: The KW-Tool shows you the SEO-Difficulty for each keyword directly.
- Watch out for synonyms for your keyword – since people think differently.
- The KW-Tool shows you all relevant keywords for your search term, also those you don’t remember right now.
Check it out right now – completely free
To figure out how it works, just test it yourself. Enter the search term you would like to research in the form. You will instantly get detailed insights – completely free of costs.