by Christoph Schumacher | Sep 25, 2017 | Digital Marketing Strategy
If you want to understand Digital Marketing you should reboot some of your basic thinking about marketing.
The crucial pointis that Digital Marketing is not a new variant of marketing – it is based on some new principles.
The problem: Most people get this wrong – and they totally miss the most important part.
The solution: Here is an easy explanation of what you have to understand to get it.
by Christoph Schumacher | Sep 5, 2017 | Digital Marketing Strategy
“The Answers Have Changed” – obviously Albert Einstein was right Why digital marketing absolutely demands authenticity. How do I get my products and services to my customers? How can I convince them? These questions should be well known. But what’s...
by Christoph Schumacher | Aug 27, 2017 | Digital Marketing Strategy
How a superficial marketing industry has generally just awakened to the need for authenticity in marketing – and why it is is a mandatory requirement to use authenticity as a basic principle in Digital Marketing.
